Ebenezer Maxwell Mansion: Morris & Company: A Victorian Life Style Brand

With Dr. Concetta Martone on ZOOM

One of the most influential figures of the nineteenth century, William Morris, was a poet, a designer, and an activist for social reform. His ideas about art and production stimulated a new way of thinking about the design and making of household objects. Morris established a successful commercial enterprise in the 1860s. His involvement in business bridged the gap between art and skilled manual work when industrial production was becoming the norm and stimulated consumption patterns by making readily available artful goods needed to create the sophisticated home look sought after by the flourishing Victorian middle class. This talk concentrates on Morris’ entrepreneurial efforts, investigating the relationship between his design/production methods, marketing strategies, and socialist ideals.

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